Pancakes in a can

In the Bismarck Tribune today they had a story about Batter Blaster. Pancake batter in a whipped cream can. From the article:
"You want pancakes, but the idea of adding water to powder and stirring it around just seems like too much effort. Enter Batter Blaster, the pancake you just point and spray.
Gastronomic genius? Or a sign of the apocalypse?"
Thought I'd share this oddity. It's organic, which makes it seem more odd. It's pretty ridiculous, but might be handy for camping. The demo video on the Batter Blaster website is entertainingly campy.