Your wheat bread is not whole wheat bread

I've told many friends and family "If you care, the bread you bought is not whole wheat bread."
They say "What do you mean? It says wheat bread right here on the label."
I say, "Bread made with white wheat flour (as opposed to barley flour or rye flour for example) and flavored with Carmel coloring is wheat bread. You need to look for the word "whole" or preferably "100% whole" wheat bread. Your bread is colored white bread."
I still occasionally get fooled and come home with the colored bread. Oooooh that makes me mad when that happens. I'd much rather eat a good (not wonder) white bread then a fake colored bread, since they have the same nutritional value. Be extra careful on things like English muffins and bagels. They are much more likely to be colored wheat. Also, just because your bread has a lot of seeds and stuff in it and looks super healthy does not mean it's whole wheat. My beloved Boston Brown Bread is very seady, but only the second ingredient is whole wheat. Here's what to look for.
1)100% Whole Wheat or 100% Whole Grain This is what you want. This will be on the front of the package. This means the bread has all whole grain flour and not white flour.
2)Whole Wheat Bread This means that there is at least some (I'm not sure legally how much.) whole grain flour in the bread.
3)Look at the list of ingredients on the back. The first ingredient (or at least the second) should say Whole. Whole is the magic word you are looking for. If the first ingredient is whole wheat flour, it has to be made with at least 51% whole wheat flour. If the second ingredient is whole wheat, the recipe could go something like this..3 C white flour, 2 T wheat flour, 2 1/4 tsp yeast....
Cornmeal also must say whole to be a whole grain. You might also be interested in my post on whole grains or the post below on chocolate vs. milk chocolate.